Privacy Policy

This Privacy Policy explains how Pulsar Europe ("we", "us", "our") — Ireland's official distributor for ATA Electronics taxi equipment — collects, uses and protects your personal information when you use this website (taximeter.ie) or contact us. We are committed to handling your data in line with the EU General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.

For the purposes of data protection law, the data controller responsible for your personal data is:

Pulsar Europe
Registered in Ireland — Company No. 773770
VAT No. 7369951D
14 Castle Green, Hereford Park, Leixlip, Co. Kildare, W23 Y6FX, Ireland

Information we collect

We only collect information we genuinely need. This includes:

• Enquiry details you give us — when you complete our contact form or phone us, we collect your name, email address, phone number, your county or location, and the details of your enquiry (for example the equipment you're interested in or the vehicle you drive).
• Website usage data — when you consent to analytics cookies, we collect anonymised information about how you use the site, such as pages visited, time on site, approximate location and device type. See our Cookie Policy for details.
• Communications — records of correspondence when you contact us by phone, form or email.

We do not knowingly collect personal data from anyone under 18, and we do not collect special-category (sensitive) data.

How we use your information

• To respond to your enquiry, prepare quotations and arrange the supply, programming and installation of taxi equipment.
• To coordinate installation appointments through our nationwide installer network.
• To provide after-sales support, warranty service and documentation.
• To discuss flexible payment arrangements where you request them.
• To improve our website and understand how visitors use it (only with your consent to analytics).
• To meet our legal and regulatory obligations.

Legal basis for processing

We rely on the following legal bases under GDPR: your consent (for analytics cookies and marketing communications); performance of a contract or steps taken at your request before entering a contract (handling your enquiry, supplying and installing equipment); our legitimate interests (responding to enquiries and running our business efficiently); and legal obligations (tax, accounting and regulatory record-keeping).

Cookies and analytics

This website uses Google Analytics to understand site usage. Analytics cookies are only set after you accept them via our cookie banner. Full details, including how to change your choice, are in our Cookie Policy.

Who we share your data with

We do not sell your personal data. We may share it with:

• Our installer network — trained technicians who carry out your installation, where relevant to your enquiry.
• Service providers — including Google (for website analytics) and our IT and communications suppliers, who process data on our behalf under appropriate agreements.
• Regulatory or legal authorities — where we are required to do so by law.

International transfers

Some of our service providers, including Google, may process data outside the European Economic Area. Where this happens, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses to protect your information.

How long we keep your data

We keep enquiry and customer information only for as long as necessary to fulfil the purposes described above and to meet our legal and accounting obligations. Enquiries that do not lead to a sale are held for a limited period and then deleted. Records relating to sales, warranties and finance are kept for the period required by Irish tax and company law.

Your rights

Under GDPR you have the right to: access the personal data we hold about you; have inaccurate data corrected; request erasure; restrict or object to processing; data portability; and to withdraw consent at any time where processing is based on consent. To exercise any of these rights, contact us using the details below.

You also have the right to lodge a complaint with the Irish Data Protection Commission if you are unhappy with how we handle your data — see dataprotection.ie.

Security

We take reasonable technical and organisational measures to keep your personal data secure and to prevent unauthorised access, loss or misuse.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date.

Contact us

If you have any questions about this policy or your personal data, please get in touch:

• By phone: +353 1 910 7583 or +353 87 283 5120
• Through our contact form
• By post: Pulsar Europe, 14 Castle Green, Hereford Park, Leixlip, Co. Kildare, W23 Y6FX, Ireland