The dashboard successor to the legendary PRIMUS POWER — arguably the most trusted taxi meter to ever grace an Irish cab. Same intuitive layout, completely redesigned display. Crisp, high-contrast, readable in any Irish light condition.
Some drivers like their meter on the mirror. Others want it front and centre on the dashboard where everyone can see it — driver and passenger alike. If that's you, the PRIMUS S-01 is your meter.
The S-01 is the dashboard successor to the legendary PRIMUS POWER — arguably the most trusted taxi meter to ever grace an Irish cab. It inherits all the same ergonomics and intuitive button layout that Irish drivers came to rely on over years of daily use, but with a completely redesigned screen: cleaner, crisper and more refined, with strong contrast and a layout that's easy to read at a glance without squinting.
Compact and slim, the S-01 sits neatly on your fascia without eating into your field of vision or cluttering up a modern vehicle interior. Passengers sitting up front can see the meter clearly at all times — that transparency builds trust and means fewer awkward fare conversations at journey's end.
Like every taximeter in the ATA Primus 2.0 range, the S-01 links directly to your roof light: the moment you engage the meter, your taxi sign switches to "hired" automatically, and flips back to "free" when the job ends. No manual switching, no accidentally leaving the light on when you're taken.
Supplied pre-programmed with the current Irish national tariff schedule — so you're covered for fare changes without additional programming costs in the near term. NTA type approved and Legal Metrology Ireland compliant, it goes straight to your Applus verification appointment and onto the road.
Built to ATA's ISO 9001 certified manufacturing standards in Aix-en-Provence, France. Rated for up to 15 years of use, backed by a 3-year warranty. Programmed, calibrated and fully supported by Pulsar Europe — Ireland's only official ATA distributor. Call +353 87 283 5120.
Sits neatly on your fascia, visible to both driver and front passenger. Clear fare display builds trust and avoids disputes at journey's end.
Completely new screen over the PRIMUS POWER — stronger contrast, cleaner layout, readable in full afternoon glare and in the dark.
Engaged meter = hired light on. Job ended = free light on. Fully automatic, no manual switching required at any point.
NTA-compliant tariff schedule pre-programmed. Ready for your Applus Legal Metrology verification appointment immediately.
Built in Aix-en-Provence to ATA's certified quality standards. Less than 2.5% warranty return rate across the entire Primus range.
Full manufacturer's warranty. 15-year rated operational life. You buy it once, you fit it once.
| Model | PRIMUS S-01 |
| Mount Type | Dashboard fascia |
| Display | High-contrast LCD, redesigned screen |
| Predecessor | PRIMUS POWER |
| Tariffs (Ireland) | Standard, Premium, Special Premium |
| Roof Sign | Automatic free/hired switching |
| Approvals | NTA Type Approved, Legal Metrology Ireland |
| Certification | OIML, CE, MID, ISO 9001 |
| Origin | Made in France (Aix-en-Provence) |
| Manufacturer | ATA Electronics |
| Warranty | 3 years (manufacturer) |
| Rated Operating Life | Up to 15 years |
| Irish Support | Pulsar Europe — +353 87 283 5120 |
Download the full ATA Primus user manual covering installation, programming, tariff configuration and Legal Metrology verification requirements. For hands-on Irish support, call Pulsar Europe directly.
PDF — ATA Electronics. Full installation, operation and programming guide.
Call Pulsar Europe. We'll program it to the Irish national tariff, arrange your Applus verification and install it through our nationwide network.
📞 +353 87 283 5120
